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V&A Projects

Affinity in Autonomy

Sony Design
Profile

14-22 September 2019

Victoria and Albert Museum
The Prince Consort Gallery
Cromwell Road, Knightsbridge
SW7 2RL
Profile

Sony Design

Sony has always been at the forefront of design and became one of the first companies to create an in-house creative studio. Since its inception in 1961, Sony Design has forged its reputation as a leading and award-winning global design team. Today the value and contribution has expanded beyond purely product design, with a growing business portfolio in new domains such as medical, financial, education and entertainment. Designers strive to transform functional value and innovation into emotional experience, this encompasses what we refer to as the ‘Perceptual Experience project’.